Guide
Finding order in institutional chaos
How Higher Ed CFOs are leading campus-wide performance
Everything feels out of control.
That's what we hear from higher education CFOs managing the complexity of institutional operations.
Systems have accumulated in layers across campus...
Advancement runs on one platform, enrollment on another, research administration another, and finance on a fourth.
IT maintains a growing stack of integrations just to keep everything talking to each other.
All of this is happening while donors demand more transparency about impact, students expect seamless digital experiences, sponsor requirements grow, and institutional models face unprecedented pressure to adapt to the changing landscape.
Meanwhile, CFOs are being pulled into strategic conversations they wouldn’t have been part of a decade ago—conversations about AI readiness, data governance, planning to “do more with less” resources, enrollment strategy, and enterprise technology decisions that will define their institution's future.
But here's what CFOs in higher education understand that others don't: The chaos isn't inevitable. And the solution isn't adding more tools or piecing together systems. It's taking control of the institutional data foundation that makes everything else possible.
We sat down with Jason Belland, Executive in Residence at Attain Partners, to discuss how higher education CFOs can lead this shift and the practical steps to drive institutional performance across advancement, finance, research administration, and operations.
The landscape you're navigating
Over the past decade, the CFO role in higher education has fundamentally changed. What was once primarily a stewardship function has evolved into something far more strategic.
"CFOs are now regularly engaged earlier in decision-making processes related to enrollment strategy, academic portfolio management, advancement investment, research performance and reporting, workforce planning, and enterprise technology," explains Belland.
What's driving this shift? The recognition that financial performance is no longer a siloed concern. When advancement makes commitments about fund availability, when enrollment projects tuition revenue, when the Federal Government contemplates reimbursement guidelines, when academic departments request new programs—all of these decisions have immediate financial implications that require CFO involvement.
The challenge is the technology landscape evolved in the opposite direction. Over the past 15-20 years, institutions adopted point solutions to address specific departmental needs. Each decision made sense in isolation, which resulted in data silos, unreliable integrations, and an institutional view that's harder to achieve every year.
Now add AI to the equation. Institutions are being told AI will provide predictive insights and automate processes. But, what many miss is this: AI doesn't fix broken data foundations, it magnifies them.
"What may have been surprising ten years ago is the degree to which CFOs are now involved in conversations about institutional data platforms, system consolidation, and readiness for advanced analytics and AI," Belland notes. "These topics are no longer viewed as purely technical. They are increasingly understood as foundational to financial sustainability, operational resilience, and long-term institutional adaptability."
Ready to move from chaos to control? Accounting Seed is built natively on Salesforce, eliminating data silos between advancement and finance. Attain Partners provides implementation support for higher education institutions.
The CFO advantage: What you understand that others don't
According to Belland, CFOs approach institutional challenges differently than other C-suite leaders.
“CFOs are uniquely positioned to lead enterprise conversations because their responsibilities already span multiple functional domains, including finance, human resources, procurement, advancement operations, research financial activities, compliance, and reporting," Belland says. "This cross-institutional vantage point allows CFOs to assess trade-offs not only within individual units, but across the institution as a whole."
You see the true cost of disconnected systems
Other leaders may focus on licensing fees. CFOs calculate total cost of ownership and the integration of the system to meet overall institutional needs.
When Advancement requests a new management tool, they're thinking about functionality. When IT evaluates it, they're thinking about security. But CFOs are calculating:
- Integration costs and ongoing maintenance
- Staff time spent reconciling data between platforms
- Opportunity cost of delayed decisions due to incomplete visibility
- Risk cost of making strategic choices based on fragmented information
"CFOs tend to look beyond the immediate functionality of a proposed solution and focus on its broader institutional implications," Belland explains. "Red flags often include unclear integration approaches, the absence of defined data governance, and ROI assumptions that focus narrowly on licensing costs rather than full lifecycle impact."
Integration costs often hide across multiple budget lines in higher education institutions—IT hours, consultant fees, correcting improper account structure causing invalid data, staff time troubleshooting sync failures—making the true cost of disconnected systems invisible until CFOs calculate the total across departments.
CFOs look beyond the immediate functionality of a proposed solution and focus on its broader institutional implications."
Jason Belland, Attain Partners
You understand that real-time visibility is no longer optional
"Institutions are facing heightened volatility across enrollment, funding, and workforce dynamics, which requires more agile and informed decision-making," Belland says. "Real-time or near-real-time data enables CFOs and senior leaders to assess conditions, model scenarios, and adjust strategies more responsively."
But speed without accuracy is dangerous. Pete Lambert, CFO at Accounting Seed, puts it directly: "Without clean, accurate financial data as your foundation, reliable AI remains out of reach. If your data quality is poor, AI will just help you make bad decisions faster."
You see the advancement-finance connection others miss
Here's a scenario that plays out constantly: The advancement VP reports major gift commitments and strong donor engagement at the board meeting. Then the CFO presents the financial update. Fund balances don't match. Gift revenue doesn't align with what the CRM or donor management system shows. Restricted funds have been spent in ways that don't match donor intent.
Nobody did anything wrong, necessarily. The problem is architectural.
"When constituent, engagement, and gift data are distributed across multiple platforms, institutions often experience duplication, delayed reconciliation, and incomplete visibility into donor activity," Belland explains. "These challenges can slow campaign reporting, complicate forecasting, and limit the ability to deliver timely, personalized stewardship."
For CFOs managing institutional foundations with thousands of endowment funds, this problem is acute. For example, when advancement records a gift in Salesforce but finance has to manually enter it in separate accounting software—like Blackbaud Financial Edge or Sage Intacct—the opportunities for misalignment multiply.
Driving institutional alignment
So how do you move from recognizing these challenges to solving them?
Start with outcomes, not technology
"Effective consensus-building begins with shared institutional outcomes rather than technology preferences," Belland advises. "CFOs work with academic, administrative, and IT leaders to clarify which decisions require better data, greater speed, or improved coordination across units."
Instead of "Should we consolidate our CRM and accounting systems?" ask "Which institutional decisions are being delayed or compromised because data lives in multiple places?"
Instead of "Should we invest in AI?" ask "What decisions would we make differently if we had unified, real-time data across advancement, finance, and operations?"
Ask the right questions
Belland recommends CFOs ask these specific questions in strategic planning conversations:
- Which institutional decisions depend on shared data across departments?
- Where do multiple versions of the truth exist today?
- What is the total cost of ownership over the life of this investment?
- How does this initiative align with our target architecture and data strategy?
- What level of institutional readiness is required for success?
- How will AI-driven insights be validated and governed?
These questions shift conversations from departmental preferences to institutional strategy.
Ready to move from understanding the problem to solving it? Here's your action plan.
Five steps CFOs can take to eliminate data chaos
1. Establish your decision framework
"CFOs play a critical role in defining how technology investments are evaluated, including their impact on financial sustainability, scalability, and institutional risk," Belland says.
Create formal criteria for evaluating any technology investment that touches institutional data:
- Does this strengthen our data foundation or fragment it further?
- Does this reduce total cost of ownership or just shift costs?
- Does this enable cross-functional decisions or create new silos?
- How will internal and external reporting be impacted?
- Does this prepare us for AI and advanced analytics or make it harder?
2. Assess your current state honestly
Before pursuing new capabilities, understand where you stand today. "Institutions that align people, processes, and platforms before pursuing advanced capabilities such as AI are more likely to achieve real impact and sustainable outcomes," Belland notes.
Conduct an honest audit:
- Where do multiple versions of the truth exist?
- Which decisions are being delayed due to data unavailability?
- How much time do teams spend reconciling between systems?
- What's the total annual cost of integration maintenance?
3. Prioritize based on impact
"Prioritization should be guided by enterprise impact rather than organizational boundaries," Belland advises. "Systems that support shared services, core reporting, and revenue-generating functions often warrant early attention due to their broad influence."
For many institutions, the highest-impact area is the advancement-finance connection. When these two functions work from unified data:
- Gift officers can show real-time fund impact during donor visits
- Finance can see donor intent when processing disbursements
- Board reports pull from both advancement and financial data automatically
- Endowment management happens with complete visibility
4. Implement proper governance and change management
Technology decisions fail when they're treated as purely technical implementations.
"Successful institutions typically rely on cross-functional governance models that emphasize partnership, transparency, and shared accountability," Belland observes.
Establish clear:
- Data ownership and stewardship roles
- Standards for data quality and definitions
- Change management processes that involve all affected departments
- Success metrics that reflect institutional outcomes
5. Measure what matters
"Beyond traditional adoption metrics, CFOs focus on indicators that reflect institutional outcomes," Belland explains:
- Reduced manual effort and reconciliation across systems
- Shorter financial close and forecasting cycles
- Improved data consistency and confidence in reporting
- Greater capacity for staff to focus on higher-value work
- Enhanced decision quality, particularly where analytics inform strategy
Pete Lambert adds: "When you're on a unified platform, you can truly measure the impact. We've seen institutions reduce month-end close time from two weeks to three days. We've seen advancement and finance teams that were constantly at odds suddenly working as partners because they're looking at the same data."
What success looks like
The most successful higher education CFOs are driving institutional strategy by taking control of the data foundation that makes everything else possible.
- Advancement and finance work from the same platform. A gift recorded by advancement is immediately visible to finance with full donor intent. Fund balances are always current.
- Real-time visibility enables proactive decisions. You can model enrollment scenarios and immediately see financial implications. You can forecast cash flow with confidence.
- Technology costs decrease while capabilities increase. Integration maintenance drops to zero. Staff time spent reconciling is redeployed to analysis.
- Institutional agility improves. You can respond to market changes quickly because you have trusted data and unified systems. When this works, students truly benefit: financial aid decisions happen faster, scholarship disbursements don't get delayed by reconciliation issues, and the institution can invest resources in academic programs rather than administrative overhead.
Final advice
"Approach data, platforms, and AI as core institutional infrastructure," Belland advises. "These investments require partnership, readiness, and sustained change enablement, not just technology implementation. CFOs who lead with an enterprise mindset and align people and platforms around shared goals are best positioned to help their institutions adapt, scale, and thrive in an increasingly complex environment."
The chaos you are experiencing and feeling is real. But remember, it's not permanent.
By taking control of institutional data decisions, establishing enterprise-level frameworks, and prioritizing investments that strengthen rather than fragment your data foundation, you’ll move from operational burden into strategic advantage.
Ready to see what unified institutional data looks like?
Accounting Seed and Attain Partners specialize in helping higher education institutions unify advancement and finance operations on Salesforce—eliminating data silos and integration costs entirely.
Book a demo today →About the authors
Jason Belland, Executive in Residence at Attain Partners
Jason advises higher education institutions on strategic technology and operational decisions. With over 15 years of experience in education technology, Jason previously served as Vice President at Salesforce leading Education Cloud go-to-market strategy and Student Success initiatives. He also held leadership roles at Alteryx overseeing the global SparkED education program and spent eight years at Columbia Business School leading digital marketing and CRM strategy. Jason brings deep expertise in helping higher education leaders navigate complex technology decisions that impact institutional performance. Find Jason on LinkedIn and learn more about his work with Attain Partners.
Shannon Canzanella, Director of Marketing at Accounting Seed
Shannon develops content and thought leadership to help finance executives at scaling organizations navigate complex accounting challenges. Her background includes supporting fundraising and development efforts at Central Pennsylvania Youth Ballet, giving her firsthand insight into the advancement-finance coordination challenges nonprofits and educational institutions face. Drawing on her 7+ years in accounting technology, she partners with industry professionals to deliver authoritative insights on topics from multi-entity consolidation to revenue recognition compliance. Find Shannon on LinkedIn.