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Custom Accounting is the Golden Thread

Recently, we caught up with Dru Dalton, founder, and CEO of Real Thread. They’ve been an Accounting Seed customer since 2012. We checked in to see how they’ve been able to utilize Accounting Seed through their growth. Dru is always busy behind the wheel of a premium tee shirt company. So, it’s great to catch up and see how their company has grown with the same accounting platform.



Custom Business Management System Integrates with Accounting Seed

Before they implemented Accounting Seed, Real Thread knew they needed a back-office system that could bring automation to their daily accounting activities. Additionally, it had to offer them the ability to easily customize workflow rules and data objects. Additionally, it had to encompass sales, accounting, and ERP on a single platform. Before long, Real Thread discovered Accounting Seed, natively built on the Salesforce CRM platform.

Today, Real Thread relies on a customizable business management system to manage its unique front and back-office processes. With Accounting Seed, they’ve successfully built a custom workflow for every purchase made. They are able to automate accounting tasks such as billing to accurately report revenue against expenses in real-time. The company has also leveraged Accounting Seed’s open API and customization flexibility to build its own ERP solution. Their solution is seamlessly tied together with Salesforce and Accounting Seed.

From the time of purchase to the shipping details, everything in their back-office is automated. Real Thread relies on a custom-built work order object that integrates with Accounting Seed. They’ve also integrated Zenkraft into their work order for shipping with FedEx and USPS.

Accurate Data Entry Once and For All

Over the years, the efficiency and accuracy of their financial data have been consistent. Their custom-built integration provides really accurate cost accounting data for the entire operation.

“There’s no [need for] double entry. The data is entered once, and that’s it. We aren’t like those companies that do double data entry, because our billing object is so tightly integrated with our ordering object, there’s no double entry.”

Real Thread relies on a custom PO Object that integrates with Accounting Seed’s billing object. This custom integration creates a really tight, efficient process.

With Growth Comes Stability

Dru also spoke about saving time and dramatically reducing operating costs as some other benefits Real Thread has been able to achieve with Accounting Seed over the last eight years. With our platform, Real Thread has been able to improve the efficiency of its financial management by 200%! “If we were trying to do accounting through Salesforce with Xero or QuickBooks, it would take 2-4 times longer,” Dru goes on to say.

Also, their accounting cycle has been trimmed down.  This is a direct result of Accounting Seed’s financial processes and workflow automation.  In fact, the company doesn’t even need a full-time accountant on staff!

Since implementing Accounting Seed back in 2012, Real Thread’s business has quadrupled. Today, they’re continuing to see growth across the board. With that growth, they fully expect Accounting Seed to be a significant asset in achieving future milestones and objectives. Dru ended our conversation saying, “Accounting Seed is the perfect customizable accounting solution to a custom-built Salesforce solution.”



A native Salesforce accounting app, Accounting Seed, provides a full 360-degree view of your business’ performance to help you and your team make the best decisions possible. Not on Salesforce? Our software can be customized to work with any system you have through a reliable connection.

Schedule a free demo today to explore how Accounting Seed helps you manage finances your way.

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