Back to Blog

Accounting Seed Joins Forces with Former Sage Financials Partners

Accounting Seed London Office Joins Forces with Four Former Sage Financials Partners
Tripling EMEA Clients and Revenue in First 12 Months

Columbia, Md., [September 23, 2020] – Accounting Seed brings on four new partners for the EMEA market, many of whom were former implementation partners of the now sunsetted accounting software product, Sage Financials. These partners include Apptituda, EMPAUA, Glic-Tech, and Upper Sigma. All four software implementation specialists are Salesforce certified.

“Our footprint in EMEA is starting to take off and bringing on these four incredibly skilled and knowledgeable partners will be one of the many aspects that sets us above the competition,” said founder and CEO of Accounting Seed, Tony Zorc. “The removal of Sage Financials put a lot of companies, on and off the Salesforce Platform, in a business-critical situation, and we are honored to come alongside these companies in need and offer an accounting solution that is flexible to their needs.”

Experience Where it Counts

Vice President of EMEA Sales, Shane Deacon, and the Accounting Seed team enlisted these four partners for their 20+ years of experience in implementing software solutions. Secondly, they enlisted them for their knowledge of the accounting needs in a variety of regions.

“We’ve been preparing to bring these four partners on board for quite some time now in order to serve our expanding markets effectively and to increase support to those that are coming off of Sage Financials. These partners understand what that transition is going to take on a very intimate level,” said Deacon. “The combination of Accounting Seed and these strong implementation partners brings new possibilities to financial management.”

Here is a snapshot of each partner.


As an Accounting Seed and Salesforce certified partner, Apptituda provides Salesforce Cloud Enterprise Resource Planning (ERP) and accounting services for growing organizations. The UK-based company has specialised UK and offshore technical business consultants who transform and improve business operations.

“We are excited about our new and valued partnership with Accounting Seed, which is helping us to deliver great solutions by working collaboratively with our customers to help them get further and faster together,” said Stuart Mills, Director, and CEO at Apptituda. “With our blended delivery model and deep Salesforce technical expertise together with our ERP heritage, we can build strong and beneficial solutions at great value that really help our customers.”

The company has customers in many countries and sectors, several of whom are in logistics, charity, member organisation, retail, technology, and business services sectors. Apptituda can integrate customised solutions as they also function as a Salesforce development partner creating solutions for product vendors.

To learn more about Apptituda, click here.


Founded in 2014, EMPAUA is one of the first Salesforce-only Partners in the DACH and UKI regions. With Till Klotz, CEO, and Rico Marder, CFO, at the lead, the top-rated software implementation company has grown to six offices with 60 employees holding over 200 Salesforce certifications, EMPAUA has serviced over 800 customers in a variety of industries with over 1,100 delivered projects. Industries such as financial services, professional services, manufacturing, and travel and hospitality have experienced outstanding results and successes with EMPAUA’s implementation of Salesforce technology.

The company’s core strength lies within complex multi-cloud projects with Sales Cloud, Marketing Cloud, Community Cloud, and Pardot, as well as AppExchange platform solutions, such as Accounting Seed, Conga, Docusign, and more.

“As a Salesforce-only partner, EMPAUA has always sought and succeeded to find solutions for every use case within the Salesforce Platform or via integrations,” said Klotz. “The partnership between Accounting Seed and EMPAUA is aiming to bring customer success in accounting to the Sales Cloud directly on the platform.”

To learn more about EMPAUA, visit their website, or find them on LinkedIn.


Glic-Tech specializes in creating successful Salesforce experiences for professional services, field service, nonprofit, insurance, and high tech businesses in the United States, the United Kingdom, and Ireland. They have transformed the scale, efficiency, and profitability of over 100 companies through their award-winning services. Glic-Tech’s customer development and implementation services ensure businesses achieve the following with minimum disruption and maximum protection of data and IP:

  • Streamline manual processes to reduce overheads, increase control and speed up time-to-market for products and services
  • Integrate systems easily, so senior leaders no longer have to make important decisions from siloed data
  • Empower teams to own their numbers and accurately report on KPIs

“Accounting Seed is a pleasure to work with and an integral part of our business. Their customer service and online training are truly world-class,” says Donal De Paor, CEO of Glic-Tech. “Our customers and consultants are really finding value in the product. It’s a game-changer to have found a robust accounting product native to Salesforce to automate the back office with seamless integration to sales, service, and delivery that is appropriately priced.”

To learn more about Glic-Tech, visit their website, or find them on LinkedIn.

Upper Sigma

Upper Sigma is an international Salesforce Solutions Integrator and Independent Software Vendor with offices in London, Edinburgh, and South Africa. Collectively, Upper Sigma brings expertise, knowledge and best practices from implementing projects within their core focus industries: legal and financial services.

“In the legal sector, we are the go-to implementation partner for providing legal firms with implementation best practice across all areas of business from prospecting, engagement, key client management, matter management, conflict checks, time and expenses, and most importantly, Accounting Seed,” said Emile van Den Berg, Upper Sigma Managing Director, “We can deliver digital and cultural transformation for firms by automating mundane data entry and information up-keep in CRM.”

Upper Sigma, previously known as CloudSmiths UK, works to ensure optimal customer user adoption by providing architecture frameworks and solution-driven implementations unique to a business’ mould. Upper Sigma forms part of Dynamic Technologies, an evolutionary software and technology group, with 1,100+ staff and 14 group companies who have the infrastructure and expertise to provide services and products to the British, European, U.S., South African, and sub-Saharan African markets. Upper Sigma continues to work with CloudSmiths South Africa and Kenya who still form part of the Dynamic Technologies group.

“My goal is to build and maintain solid relationships with partners and key clients as well as implementing the strategic direction and business growth.” said Van Den Berg. “Our proven methodology helps our diverse set of clients from business development and relationship management through to comprehensive accounting implementations.”

For more information on Accounting Seed and their new EMEA partners, please contact Shannon Cochran at or 443.825.0646.

About Accounting Seed

Accounting Seed was founded in 2008 by Tony Zorc, a CPA and former CFO who believes in a better way to do accounting. The platform’s innovative, flexible, and robust architecture allows customers to manage their financial data, their way. Powered by the Salesforce platform, Accounting Seed’s secure and trusted technology enables a 360-degree view of a customer’s business, putting the time back in their hands.

Accounting Seed’s global headquarters is located in Columbia, Maryland, U.S., and their EMEA headquarters is located in London, U.K. For more information, visit

See Accounting Seed in action

Get a close-up view of how accounting on Salesforce can eliminate the need for costly integrations—and silos of mismatched information—by sharing the same database as your CRM.

Schedule my demo

Continue Exploring


Don’t waste another minute on manual accounting

read more
Outside of Salesforce Building


Top 5 Reasons to Attend a Salesforce World Tour

read more


Accounting Seed Unveils AP Automation: Optimizing Payments within a Single Platform

read more