Dreamforce 2026: Why This Year Is One You Can’t Afford to Miss

For three days, Moscone Center becomes the epicenter of everything AI, automation, and Salesforce. We’re not just attending, we will be showcasing our new UI including embedded AI capabilities as well as our Agents and Salesforce-hosted MCP tools.

Here’s why we think this is the Dreamforce to be at.

Why you should be there

Dreamforce isn’t just another conference on the calendar, it’s the one week a year where the entire Salesforce ecosystem shows up in one place, at the same time, all pointed at the same question: what’s next?

If you run finance, ops, or accounting on Salesforce, this is your chance to see where the platform is headed, straight from the people building it. No webinar recording or product one-pager replaces standing in front of a live demo and asking the question that’s actually on your mind.

And honestly? It’s fun. Between the keynotes, the live demos, and Dreamfest, it’s always a good time.

What you’ll see there

Expect a show floor packed with energy: live product demos, hands-on trainings, and thousands of people who all speak the same Salesforce language. A few things on the agenda:

• Visionary and product keynotes from Salesforce leaders, like Marc Benioff, and a stacked outside lineup, including Matthew McConaughey, and so many more
• Hundreds of breakout sessions and hands-on trainings, covering everything from AI agent building to industry-specific deep dives
• 1:1 Agentforce consultations, where you can bring a real use case and leave with a real next step
• Community roundtables to swap notes with peers doing the same job you are, at a different company
• The Campground, where the AppExchange ecosystem—including us—comes to life with live demos and booth conversations
• Dreamfest, because three days of learning deserves one night of letting loose

What Salesforce is focused on

This year’s theme is the Agentic Enterprise. The idea that AI shouldn’t just answer questions, it should take action inside your business. Expect a heavy focus on Agentforce, Data 360, and what it takes to move from “experimenting with AI” to having agents doing real work across sales, service, and finance.

What Accounting Seed has to offer

We’ve been head-down, and Dreamforce is where we show you what we’ve been working on. Stop by our booth to see:

• Salesforce Hosted MCP integrations—a look at how our Model Context Protocol offerings connect your AI tool of choice, like Claude or ChatGPT, to your Accounting Seed data for natural-language financial queries and actions
• AI Agent capabilities—our AI Accounting Agents, built to take real work off your team’s plate
• A reimagined UI—a cleaner, more intuitive way to navigate accounting on Salesforce, designed around how finance teams work
• Live demos every day—plus the swag and giveaways you’ve come to love from us

A few pro tips

• Plan your schedule ahead of time. With this many sessions running at once, deciding what to prioritize before you land saves you from a lot of hallway indecision.
• Wear shoes that can survive a full day of walking. Moscone North, South, and West add up fast.
• Bring layers. San Francisco has its own idea of what “September weather” means.
• Leave room for the unplanned. Some of the best conversations happen between sessions, not during them.

Come to learn, come to connect

At the end of the day, Dreamforce is about more than product announcements. It’s a chance to learn what’s actually possible, compare notes with people solving the same problems you are, and have real conversations with the teams building the tools you use every day and you don’t want to miss it.

We’d love for one of those conversations to be with us.

See you in San Francisco.