Business Trends


4 Marketing Missteps Small Businesses Make

Marketing is an important investment, and, if done properly, can distinguish your company from its competitors. This is especially true in the small business market. Most business owners don’t know that the U.S Small Business Administration considers any business with...

Accounting Today: Tools and Trends

Accounting today is faster and less labor-intensive than ever before. Besides industry trends and reporting requirements, financial professionals must also be adept in the newest accounting tech. Data management and analysis are increasingly becoming a greater focus...

Top 6 Ways to Maintain Customer Loyalty

Customer loyalty is the lifeline of every business and industry. It’s one thing to land a sale, but establishing a trusted customer relationship offers a host of benefits besides steady cash flow. Brand loyalty is essential for creating a strong reputation of success...

Are Taglines Dead?

For any small-to-mid-sized business, and even larger organizations, marketing is a core dimension of your business that must be managed just as carefully as your accounting and operations. Creating a strong image and messaging for your company brand is definitely an...