Axis Water Technologies Makes a Splash in the Water Filtration Industry.
Do you have a glass of water near you? Take a sip. Really embrace the taste. Think about the quality. Has it been filtered? Do you know?
For a minute there, you thought about the quality of your water, maybe for the first time. Not just the taste, but also the health of the water you are putting into your body (something you probably don’t do often). For Axis Water Technologies, protecting your home or business from harmful water impurities is the driving force behind their passion for sustainable water filtration.
From Humble Beginnings
Adam Joslin, chief executive officer of Axis Water Technologies, took over the business to carry on his father’s legacy, who started Axis over 30 years ago. “Growth and expansion wasn’t the thought when my dad started out. He was just looking to make ends meet. I don’t think he ever imagined it would grow into what Axis is today,” said Adam.
What started as a small town business for local homes has grown into a company that services the residential, commercial, and industrial markets in over 10 cities. What really sets Axis Water Technologies apart from other water treatment services is their ability to serve multiple locations under one roof. This enables Axis to provide a high level of customer service that other providers can’t match. In this industry, customers will often have to work through several different departments per location to get the service they need. Forced to jump through all these layers of process, customers become quite frustrated.
“At Axis, you work with one rep. When you need an answer, we’ll respond fast. When you need someone on site, we are there. Our structure to interact with customers is how we are truly different and how we will grow to reach more people,” said Adam.
QuickBooks Wasn’t Enough
As Axis kept expanding, Adam found himself at a crossroads – keep climbing the growth ladder with the same technology or move onto the next phase. A decision that may seem simple, but isn’t easy. Change is hard, but Adam knew it was time to tackle it head-on for the betterment of his company.
Axis needed a true customer relationship management system (CRM) that included access to financial applications. The combination of Salesforce and Accounting Seed gave Axis the complete business solution they were looking for. “We wanted to move to a full business solution. We looked at five big players and landed on Salesforce. No other application had access to a true accounting application with the tools we needed to really run the business,” said Adam.
QuickBooks just wasn’t cutting it anymore. Axis went through several different software solutions, many that attempted to sync to QuickBooks – but it simply wasn’t reliable. “When we decided we needed to move from QuickBooks, Salesforce recommended Accounting Seed, and we are very happy that we decided to move forward. I love the technology.”
The More Technology, The Better!
It’s not just Accounting Seed on its own that has made life easier for Axis – but also its seamless connection to other key applications like Field Service Lightning, CPQ & Billing, and Blackthorn.io – all of which work directly with Accounting Seed without issue.
In particular, Axis was able to eliminate multiple tedious steps associated with cash receipts and billing records by using Blackthorn.io’s Mobile Payments app in tandem with Accounting Seed. Blackthorn, a Salesforce-native application, enables easy payment processing by allowing businesses to accept credit card and ACH payments via phone, card reader, API, and self-customer checkout via PayPal. Receipts are sent automatically to the customer.
“Similar to our discovery of Accounting Seed, our implementation partner recommended Blackthorn.io because of how well it works with and connects to Accounting Seed. It’s another great addition to the technology we are leveraging in Salesforce,” said Adam.
Blackthorn.io has a built-in integration to Accounting Seed, leveraging the native connection that eliminates sync issues. Needing a full business solution, Axis can now run their day to day without the worry of a connection issue.
“Accounting Seed is a really open, customizable platform, similar to Blackthorn,” said Chris Federspiel, chief executive officer at Blackthorn.io. “Our apps help Adam and his team: save time, keep customer information organized and safe, and in turn help him bring his business to more people. We hope companies needing advanced accounting and mobile payments needs will take advantage of this partnership.”
Never Forget Where You Came From
As Axis continues to grow, stepping into advanced technology to run their operations is only one piece of the puzzle. Keeping its legacy at the core is essential to maintaining responsible growth; remembering where it all started and providing that personal touch.
“Getting better as we grow is more important to us than the growth itself,” said Adam. “It’s the legacy that keeps me passionate – I’ll never forget that.”
Learn more about Axis Water Technologies at axiswater.com.